Users are incentivized with large numbers, big prizes, in addition to the desire to get your email updates.
It doesn't have to stop at email. Users can gain more entries for "liking", tweeting, sharing, and more.
You're partnering with a respected name in cause marketing, and engaging in a marketing effort that raises $100,000s for charity.
They win, their cause wins, and they're entered to receive your emails. Sound like a no-brainer?
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